Minimum advertised price (MAP) programme

EcuTek are now operating a minimum advertised price (MAP) programme.

The MAP will operate on certain customer facing products. Having a MAP ensures that no dealer may advertise a lower price. This keeps the visible prices stable and ensures that dealer margins remain intact. You are protected from rogue dealers who either want to publicly undercut you or start a race to the bottom on price.

Remember, the MAP is the minimum advertised price, and governs the price which you can advertise and promote the product at. You can advertise at a higher price if you want to, and what you charge the customer is still up to you.

Products that carry a MAP are as follows:

• Flash Fees
• Retail Programming Kits
• ECU Connect Interfaces
• ECU Connect Retail Programming Kits – ECU Connect Vehicle Interface, Mini USB to USB Cable, and Licence Key (dongle)
• Injector kits

Contact [e-mail] for a MAP price list. Refer to the article on dealer tiering for more information about the discount dealers receive off the MAP.