Dealer tiering

What is dealer tiering?

Dealer tiering is designed to offer you significant savings on key EcuTek products. It replaces the different quantity discounts we previously offered and simplifies the process. It offers you just one discount depending on what tier you are in.

There are currently three tiers. All dealers have been allocated a tier at launch based on your turnover with EcuTek in the previous 12 months. You can view which tier you are in by logging into the EcuTek webstore and going to My Account details. Dealers will remain in the allocated tier for six months, after which the tiers will be reviewed. Depending on your turnover over this six-month period, you will either move up a tier, stay where you are, or move down a tier. If you are in the top tier, you can only stay the same or move down.

Phase 2 of dealer tiering will introduce Tier Points. These will allow you to influence your tier by earning Tier Points through promoting the EcuTek brand.

At launch, tiers have been established using a dealer's turnover with us from the previous 12 months.

After the six-monthly reviews, tiers are based on turnover from the previous six months. We will be looking at dealers achieving specific turnover over the six month periods to remain or move up tiers. Email [e-mail] to find out the turnover required. Dealers who do not make the required turnover will move down a tier and discounts will be adjusted accordingly.

Don't forget, to check which tier you are currently in, sign into the EcuTek webstore and go to the My Account details page.

What discount do I get?

As part of the dealer tiering, EcuTek has also introduced a minimum advertised price (MAP) on certain customer facing products.

Having a MAP ensures that all dealers must not advertise at lower than MAP. This keeps the visible prices stable and ensures that you keep your margins intact. You are protected from rogue dealers who either want to undercut you or start a race to the bottom on price.

Remember, the MAP is the minimum advertised price, and governs the price that you can advertise and promote the product at. You can advertise at a higher price if you want to, and what you charge the customer is still up to you.

Products that carry a MAP are:

• Flash Fees
• Retail Programming Kits
• ECU Connect Interfaces
• ECU Connect Retail Programming Kits
• Injector Kits

The MAP for all products and the discount off the MAP for each tier is available by e-mailing [e-mail].

All other products that do not carry a MAP will not carry a discount. Prices for these products will remain as they were prior to 10^th September 2018.